Hey there!
I’m Petra Florina
I am a multimedia artist based in The Netherlands. I am interested in expressing myself creatively through various means, either digital or analog and have been doing so throughout my whole life. At the core of my work stands a very strong desire to create.
Education
BA Multimedia Design
ArtEZ University NL / 2023 – now
visual arts
“Liviu Borlan” School of Popular Arts RO / 2020 – 2023
Social Sciences
“Gheorghe Sincai” National College RO / 2019 – 2023
Skills
Painting
Acrylic / Oil / Gouache
Graphic / editorial Design
Illustrator / Photoshop / InDesign
Web Design
WordPress / Webflow / Figma
Video Media
Premiere Pro / After Effects
Photography
Analog (Film) / Digital
Graphic art
Linocut / Illustration / Cyanotype
Workflow
Digital field
As far as graphic design goes, I have been involved in this field for 3 years and worked on numerous projects for volunteering associations and entrepreneurs. I have experience in logo design, illustration, layout, color, marketing, writing and prototyping. Thanks to this I have developed an eye not only for design but also for marketing strategies, catering to specific niches, working for specific target audiences and doing competitor research. I also have experience in creating visuals for social media platforms and marketing campaigns.
Traditional (analog) field
I use traditional art as a way to express myself and my view of the world. I want my art to represent a personalized experience for the viewer, therefore, I do not want to impose a certain meaning, leaving it conceptual. As far as subject matter goes, I usually focus on social issues such as body image, social standards, femininity, mental health, etc. I had my work showcased in 5 art galleries in Romania and have been a painter for over 6 years.
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